Client For:

Frozen Bliss

Services:

UI/UX Design, Mobile App Design

Overview

Frozen Bliss is a mobile app designed to make ordering ice cream simple, fun, and delightful. The app focuses on creating a playful yet modern interface where users can browse flavors, discover new combinations, and place orders easily. The goal was to balance attractive visuals with a smooth user experience, while keeping the brand’s joyful and premium identity.

 

Design Process

  • Research: Studied user expectations for food delivery apps and explored playful UI patterns that fit an ice cream theme.

  • Information Architecture: Organized screens around a clear flow: Browse Flavors → Add to Cart → Checkout.

  • Wireframing & Prototyping: Created low-fidelity wireframes to test the app’s flow before moving to polished UI in Figma.

Challenges

  1. Balancing Playfulness with Clarity

    • Challenge: Making the design fun (ice cream vibe) without overwhelming the user.

    • Solution: Used a pastel color palette, playful fonts for titles, and clean minimal fonts for body text.

  2. Consistency Across Screens

    • Challenge: Ensuring icons, buttons, and elements felt consistent.

    • Solution: Built a design system in Figma with reusable components.

  3. Mobile Readability

    • Challenge: Keeping text legible on small screens while using decorative fonts.

    • Solution: Defined a clear type hierarchy (Title 22px, Description 15px, Price 17px bold).

 

Results / Conclusion

The Frozen Bliss app design successfully captured the brand’s joyful identity while ensuring usability. The combination of pastel visuals, playful elements, and smooth navigation makes ordering ice cream a fun digital experience. The design provides a strong foundation for development and positions the app as an attractive option in the food delivery market.

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