Elhabchi Khadija 👋
A Passionate Wordpress Developer🖥️ & UI Designer having 2+ years of Experiences over 24+ Projects Worldwide.
Client For:
Brilliant Red
Services:
Web Design, WordPress, Elementor
Overview
Brilliant Red is a modern WordPress website designed to showcase the brand’s identity with bold visuals, clean layout, and a smooth browsing experience. The project aimed to create a website that feels strong, confident, and professional, while still being easy to navigate for users.
The main focus was on clarity, fast loading, and visually striking red tones that match the brand’s name and personality.
1. Research & Brand Understanding
Before designing the website, I studied the brand’s tone, competitors, and audience.
I identified that Brilliant Red needed:
A strong, memorable visual identity
A clean layout that highlights content clearly
A fast, responsive website suitable for all devices
2. Wireframing & Structure
I created wireframes to define the website’s hierarchy:
Hero section with strong impact
Services / About section
Portfolio or product area
Contact & CTA elements
The goal was to guide visitors smoothly toward the main actions.
3. UI Design
The visual design focuses on:
Red tones as primary brand color to create energy and attention
Bold headlines and clean spacing
Minimal shapes and geometric elements to reinforce a premium feel
Consistent iconography and typography system
4. WordPress Development
I built the site using WordPress with:
A lightweight, optimized theme
Custom sections made with Elementor (or Gutenberg if you want)
Responsive design across desktop, tablet, and mobile
Proper SEO structure (titles, alt text, headings)
Challenges
1. Managing Strong Colors Without Overwhelming the User
Challenge: Red is a powerful color and can easily distract users.
Solution: Balanced red with clean whites, grays, and black typography to keep the design professional.
2. Ensuring Speed & Optimization
Challenge: WordPress can become slow with visuals and animations.
Solution: Compressed images, used clean code, and implemented caching + lazy loading.
3. Maintaining Brand Consistency Across All Pages
Challenge: Many pages with different content risk losing the same identity.
Solution: Built a reusable design system with colors, buttons, spacing, and typography.
Results / Conclusion
The Brilliant Red website achieved a strong digital presence with a bold yet elegant identity. The design is fast, responsive, and visually powerful — exactly matching the brand’s name and message. Users can navigate easily, find information quickly, and experience a smooth journey across all devices.
The final website strengthens the brand’s credibility and provides a solid foundation for future growth.
